The Context

Fresh Fare Farms is a meal kit delivery service that provides fresh ingredients and simple recipes, helping busy individuals easily prepare healthy meals at home. To expand its customer base, it needed a multi-channel ad campaign.

I developed a cohesive brand experience highlighting the company’s farm-to-table freshness and commitment to sustainability. Aimed at health-conscious college students and young professionals, the campaign sought to expand the brand’s reach, educate on the benefits of locally sourced food, and raise awareness about community food insecurity.