Services
Brand Identity
Styleguide
Brand Strategy
CLIENT
Beatsfest
(School Project)
The Context
Beatsfest is a fast-growing, subscription-based music streaming service aimed at young, diverse listeners, particularly Gen Z and Millennials. I focused the project on creating a bold and dynamic brand identity that reflects its audience’s energy, inclusivity, and tech-savvy nature.
The design features vibrant neon colors, clean typography, and a combination logo (wordmark and brandmark) that prioritizes simplicity, readability, and scalability. The brand balances high-energy visuals with a user-friendly experience, emphasizing modern aesthetics while remaining approachable and businesslike.
The Mood Board
I aimed for the mood board to convey authenticity, boldness, and simplicity, with a strong focus on color usage to enhance visual interest.
The Process
The process began with a competitor analysis, leading to a soundwave-inspired logomark. After client feedback, the logo was refined and finalized.
A clean, bold sans serif was chosen for its simplicity and refined to create the logotype and final logo.
A color palette was chosen to balance simplicity with bold visuals based on audience preferences and the mood board.
